Bob Molle is a renowned wrestler, Olympian, football player, business coach, and speaker. He’s known for his philosophy of “Get Comfortable Being Uncomfortable,” which he has successfully applied to both sports and business. However, when Bob first came to us, his online presence was minimal, and he wasn’t actively engaging or growing his community.
Bob Molle needed a comprehensive strategy to launch his new book while also expanding his personal brand and online presence. With multiple responsibilities, including community building and engaging his audience, Bob required a coordinated effort to manage his reputation, promote his book, and increase visibility across digital platforms.
We crafted a multi-faceted strategy that included managing Bob’s online reputation, designing his book cover and merchandise, overseeing the digital publication, and executing a go-to-market strategy for the book launch. In addition, we handled his social media and website management, optimized SEO, developed his newsletter, and built a loyal community around his brand.