India Meets India introduces an innovative wholesale-as-a-service business model.

about IMI

India meets India stands out as an innovative and pioneering Wholesale as a Service platform, uniquely designed to connect artisans hailing from the rural regions of India with discerning buyers across North America. This visionary initiative aims to empower artisans by directly linking their craft and creations to a broader global market, thereby enhancing their socio-economic prospects.

The Challenge

Established in 2015, the company embarked on its journey with a commitment to delivering quality products and service to customers within India. Over the years, the company has experienced rapid growth, solidifying its presence and reputation in the Indian market. While initially leveraging various e-commerce platforms, including Amazon, Etsy, and their proprietary Shopify store, the company encountered challenges in achieving the desired outcomes. This prompted a reevaluation of their strategies and the pursuit of more effective methods to fulfill their objectives.

Our Solution

After conducting a comprehensive evaluation of their business operations, we made the strategic decision to advance with the development of a fully customized WordPress website, featuring an integrated WooCommerce plugin tailored for seamless e-commerce functionality. One of the pivotal enhancements introduced was the implementation of a subscription model, which essentially encouraged customers to create accounts and subscribe on a monthly basis, granting them exclusive access to an impressive selection of over 10,000 SKUs.

The upgraded website also incorporated a range of customer-centric features aimed at simplifying the user experience. These included a one-step checkout process to expedite purchases, real-time delivery updates to keep customers informed, and clear and effective communication channels to ensure a smooth and hassle-free interaction. This holistic approach was meticulously designed to enhance customer satisfaction, thereby boosting the company’s competitive edge and positioning them for further growth in the dynamic e-commerce landscape.

The website: https://indiameetsindia.com/

 

 

The Results

The technology that we used to develop IMI.

WordPress
Woocommerce
HTML
CSS
VUEJS
Stripe
Adobe XD
DHL

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